About

I build and validate repeatable workflows for auditing how AI search engines — ChatGPT, Perplexity, Claude — cite (or fail to cite) a brand, then turn that audit into a ranked, evidence-backed content plan to close the gap.

Every claim I publish is labeled by what it actually is: something I measured, something from a published benchmark, or an estimate — because "probably" and "confirmed" are different things, and most marketing writing doesn't bother to say which one it's giving you.

I come from a background in BI and data analysis (Excel, SQL, Power BI, Python), which is why I default to checking a claim against a live source before I write it down. That habit is the whole method, not a side skill.