About

I turn customer and campaign evidence into product positioning and growth decisions.

I work across product marketing, growth strategy, marketing research and customer insight. When a product or campaign is live but the parts are not pulling in one direction, I look for what the customer, market and campaign evidence already say. That becomes the basis for sharper positioning, go-to-market choices and a growth plan the team can explain.

My working rule is simple: Evidence over assumption. Strategy before tactics. Research and analytics are part of the work, not headline titles. I use tools such as SQL, Python, Excel and Power BI to check the story behind a decision.