01 / proof pillar
Product positioning & go-to-market
Aixicoils
Project details are not published here.
Product & Growth Strategist
Evidence over assumption.Strategy before tactics.
I help founders and product teams whose product or campaigns are live but not pulling in one direction build a clear product and growth strategy. I start with what customers, campaigns and market data already show, then build positioning, go-to-market and growth plans that trace back to evidence.
The work
A decision system, built from evidence.
Start with the customer, the product and the numbers. Then choose the strategy and the next move.
02 / proof pillar
Campaign & customer evidence
MIOS · The Spend Signal
Customer and campaign evidence, made useful for the next decision.
03 / proof pillar
AI search visibility audit
Brand A · Brand B
A documented audit method for finding where brands appear in AI-led discovery.
Case studies use Brand A and Brand B where identifying details are not needed to explain the method.
DTC remains home ground
Find the friction before buying more traffic.
A practical audit sequence for DTC teams: examine CVR, then CAC, then the customer journey, and finally ROAS.
01CVR02CAC03Customer Journey04ROAS
The Spend Signal connects customer and campaign evidence to the product-growth decision that follows.
The next decision